Privacy Policy
The purpose of this statement is to set out how we use personal information that we may obtain about you. By either registering as a user of any services provided by Wheels Direct (southwest) on this website and by using the website generally you agree to this use.
Use of your Personal Information
1. When you register and use this site:
-you will be asked to provide certain information such as your contact details. We will store this data and hold on computers or otherwise. We wil use this data to fulfil our agreement with you.
2. We may use information that you provide or that is obtained by us:
-to register you with our web site and to administer our web site services
-for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the servcies which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting prooducts or services which we think will interest you from the information we have. We may keep you informed of such products and services (including special offers, discounts, offers, competitions and so on by any of the following methods:
telephone
SMS text message and other electronic messages such as picture messaging
post
fax
Financial Information
We do not store or hold any financial information given to us (credit/debit card details for example)
Fraud Prevention
In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers and to financial and other organisations (including law enforcemnt agencies) involved in fraud prevention and detection, to use in the same way.
Disclosure of your Information
We may give information about you to the following, who may use it for the same purposes as set out above:
-to employees and agents of the company
-agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs
-to other organisations for the administration of prize draws or competitions
-to anyone to whom we transfer or may transfer our rights and duties under our agreement with you
-if we have a duty to do so or if the law allows us to do so
Security
We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent secruity risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default.
General
You have the right to see personal data (as defined in the Data Protectin Act) that we keep about you, upon reciept of a written request and payment of a fee. If you are concerned that any of the information we hold on you is incorrect please contact us.
Please be aware that our site may link to other web sites which may be accessed through our site. We are not responsible for the data policies or procedures or the contant of these linked web sites.
For further information about shopping please read our Terms and Conditions.